"Parents residing in North London seeks an remarkable and qualified instructor to assist their most junior child on his first steps to becoming an English gentleman."
Upon seeing this post, you might easily miss the wording "initial stages" as mere a turn of phrase.
But, it might be the most significant element of this distinctive job advert, as it seeks to recruit a teacher for a 12-month-old.
Hundreds of applications have now been sent in since the unidentified family advertised their request for the £180,000 per year tutor, who has to be "an exceptional individual".
Over the last few weeks, the advert has received notice throughout the media, with numerous questioning why?
Innovative Idea
A tutoring expert, head and founder of a global tutoring firm, which is helping the family in their hunt, explained that notwithstanding initial doubt, he found the plan "visionary", and "progressive".
When he spoke with the family, he said they understood the unusual character of their demand, and how young their son is.
However, they explained that they "preferred not to postpone any longer" to hire a tutor, as they had waited until their older child was five, and by that point "cultural conditioning had already taken hold".
What precisely did the family refer to by "cultural predisposition"?
It's "everything", Adam answered. "The way you eat, the way you speak".
He stated the older sibling had absorbed "very nuanced, non-verbal cues" from the family, and had adopted their cultural habits. The family informed Adam they hoped to prevent this pattern to happen again with their younger child.
The strategy: To hire a British tutor, who must speak with standard English accent, to guide the baby right from the beginning.
Natural Absorption
"Much of the development at the start here is somewhat acquired indirectly," explained the CEO.
It's through this subtle influence that the family are aiming the child will pick up the UK customs they want to cultivate.
He said the tutor needed to be somebody who studied at "prestigious academies – similar types of schools as the family aspire to send their son to".
"The educator simply needs to be the right kind of person, they'll be carrying out things they aren't even aware they're doing, simply by nature," he added.
Expense Not a Factor
The family explained to Adam the selected educator should preferably also have understanding of or interest in horse riding, alpine skiing, the arts and instrumental training so as to shape the child in a diverse set of passions.
Furthermore though, he said the family hoped the tutor to enrol the child on a variety of courses so the child would be "pony-riding and picking up an musical instrument by the time they are approximately three years old".
In the family's minds, helping their son grow into a "English gentleman" will bring about success and create opportunities.
"For all the pros and cons of that, because it's definitely a social class indicator," he adds.
However, despite all this tutelage in "UK identity", could the child pick up so-called cultural bias from the multicultural family he resides with anyway?
"Certainly", replied Adam. "The parents know this could fail, but they've just taken the perspective of, 'we should try and let's go as soon as we can', because the price of it is not relevant," he stated.
Idealistic and Unrealistic
There are some in the private teaching field who have those doubts.
Peter Cui, head and founder of a tutoring service, who also offer private tutors, commented that "the development of adopting dual cultures, or actually, becoming oneself, is something that must be grown into, not designed."
Peter explained that he had moved from Asia to the UK at the age of seven, and had been brought up knowing and living dual heritages. He progressed to study at the University of Cambridge.
"The idea that an individual can act as a living vessel of Britishness, an individual who can in some way transplant the characteristics of a British gentleman to a one-year-old child, appears optimistic and unfeasible," he wrote.
"From my perspective, having a typically British tutor from early childhood will not instantly create the result they want.
"I wasn't provided with such a tutor, and however I have been privileged enough to live many of the situations they desire for their son."
He stated: "The truth is, cultural identity can not be imposed from the outside influences; it must be embraced, and it must originate internally."
Acquiring Englishness
Of course, English culture is something the CEO hopes can be taught – and marketed.
"I think the reality that the world holds us in this regard is something that we should be cherishing|valuing|appreciating
