The platform is rolling out a new feature that permits them to reduce the amount of AI-made media appearing in their timelines. This initiative comes as the platform announced that it now features more than 1 thousand million AI videos.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a full-scale rollout. This advancement aligns with a rise in AI-generated material, driven by new video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the fastest-growing content creators on another major platform only show AI-generated videos. A significant portion of this material is deemed “AI slop”, a label for poor-quality, factory-style content that is often absurd or dreamlike.
Our research shows that numerous viewers enjoy content created using AI tools, ranging from computer-generated images to science explainers, and we intend to offer the community the power to see more or less of that, depending on their own choices,” commented a spokesperson.
Scale of AI Content
The platform disclosed that there are now 1.3 billion videos on its network labeled as AI-generated. In total, over 100 m videos are added to the platform every day, making AI content a limited part of its complete catalog.
User Control Features
Viewers will be in a position to limit or boost the amount of artificial media they see by opening the topic control setting in the platform and selecting AI-made media. Further subjects that are already be adjusted under the tool cover current affairs, clothing, beauty, and movement.
Content Labeling and Policies
The platform’s rules mandate users to label “realistic” AI-made content, and it forbids malicious fake videos of well-known individuals or emergencies. Any realistic AI video that is not labeled can be deleted under its terms of service.
In addition, the service will now apply an artificially created label to content produced via its built-in AI features, or detected by an cross-platform project for spotting content made by AI. This step is intended to help prevent users from trying to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is also introducing a $2 million AI literacy fund for specialists and institutions to produce informative material about using AI responsibly. This project will support educational bodies focused on training computer science.
Content Safety Approach
The platform has defended its safety measures, amid discussion over plans to cut jobs for numerous review team members in the United Kingdom. TikTok is expected to cut a significant number of roles in its trust and safety department in London, with trade unions and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead explained that human moderation would remain essential, but automated tools can safeguard staff by removing the most harmful content before it is viewed by people. TikTok reported a notable drop in explicit and harmful content reviewed by content reviewers over the past year due to reliance on its automated systems.
It is vital to balance people and machines to keep the platform safe,” she said. “We’ll have humans as part of that process, but we also think it’s very important to limit contact with dangerous material as quickly as possible, which is the area in which a lot of the machine support is really helping us process content quickly.”
